22. What role do Canadian employers play under Express Entry?

Canadian employers have a greater and more direct role in Canadian immigration under Express Entry than previously. Candidates in the Express Entry pool have the opportunity to increase their chances of being invited to apply by promoting themselves directly to employers through the Canada Job Bank. Once a candidate obtains a job offer supported by a Labour Market Impact Assessment (LMIA) - which serves as proof that the employer made efforts to employ Canadian citizens and permanent residents for the position - he or she is invited to apply for permanent residence through Express Entry.