'Save summer': Canadian tourism business have modest expectations ahead of crucial season

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Tourism businesses around Banff and Lake Louise rely on the critical summer months to sustain themselves throughout the year, earning around 50 to 60 per cent of their revenue between June and September, the local tourism association says.

But this year, with continued restrictions on travel and just a fraction of Canadians having received a vaccination against COVID-19, tourism businesses in the area are just hoping to get by: Only 50 per cent of local businesses expected this summer to be as good or better than last summer, said Leslie Bruce, president and chief executive officer of Banff & Lake Louise Tourism.

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Original Article Source Credits:   CP 24, https://www.cp24.com/

Article Written By:  Jon Victor, The Canadian Press

Original Article Posted on:  April 5, 2021

Link to Original Article:  https://www.cp24.com/lifestyle/travel/save-summer-canadian-tourism-business-have-modest-expectations-ahead-of-crucial-season-1.5375161

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